Thursday, August 20, 2009

RM Education Now Has a "Sweet Tweet"!

The leader in innovative technology is taking its marketing to Web 2.0. Through this blog, our new Twitter feed and coming soon our Facebook page and iTunes podcast, customers can stay in constant contact with RM news, specials, and promotions.

Gartner Research released a report that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of organizations have begun to actively participate on the platform. However, not all companies are using Twitter in the same way. Some are tweeting, some are just listening, and some really savvy companies are doing both. The RM Twitter feed will include special offers to customers, and also provide a place for customers to share their needs, ideas, and concerns.



At RM, we are offering both. The RM Twitter will offer deals, specials to customers along with listening to their needs, ideas and concerns. The RM Blog updates will be announced through Twitter as well. While a recent study found that 40% of Twitter messages constituted "pointless babble" that is not so with the RM Education Twitter feed.


Since its creation in 2006, Twitter has gained notability and popularity worldwide. Did you know that Twitter is ranked as one of the 50 most popular websites? So come join us on Twitter at www.twitter.com/RMEducationUS.

Monday, August 17, 2009

Interactivity for Less

Create and Deliver Interactive Lessons at a fraction of the price.


RM Classpad +RM Easiteach for $249

Break free from the front of the classroom with the RM Classpad. Create and deliver engaging lessons with all the interactivity of a whiteboard. The RM Classpad gives you the mobility you want, allowing you to move around the classroom and engage with your students. The stylus features a built-in laser pointer to help students follow the lesson. Use it as a wireless mouse to operate RM Easiteach, and other programs including Microsoft® PowerPoint®, Microsoft® Word®, and your Internet browser.

Over 100,000 teachers across the United States have integrated RM Easiteach whole-class software tools into their curriculum. Our award-winning interactive lesson platform has now been upgraded to bring more interactive tools and dynamic content to the classroom. RM Easiteach 3.5 has been redesigned with a fresh, new look and feel and enhanced with:

» 500 new high-quality images and photographs in the multi-media bank
» 85 additional cross-curricular Daydream Education interactive wall charts including: Music, Science, Technology and more
» Upgraded Starter Content Pack for grades K-12, including select lessons from our Secondary Content pack

Offer expires September 25, 2009. Use Code BLGCP when ordering.

Friday, August 7, 2009

Califone International and RM Educational Software Form Strategic Partnership


Collaboration promotes the use of podcasting for both teaching and learning

SAN FERNANDO, Calif. (August 7, 2009) – Califone International, Inc., and RM Educational Software, Inc., have formed a strategic partnership to promote the use of podcasting for both teaching and learning.

Podcasts provide new ways for students to interact with the content matter, as well as to demonstrate their learning. By creating podcasts, students can display and extend their creativity using audio as a means of self-expression. In addition, teachers can use podcasts to communicate regularly with parents by posting school updates on their Web site. They also can publish lesson guides in a podcast format to help students who many have missed sections, or who simply need reinforcement when completing homework assignments.

“RM Podium was designed specifically for teachers and students. It provides an easy way to script, create, edit, publish, and promote podcasts,” said Gino Baffa, Channel Account Manager for RM Educational Software. “With the Califone MP3 player, students and teachers can create and share valuable content with ease. And, since the Califone MP3 Player is designed for the education market, keeping in mind the safety of students and the need for durability in the classroom, we feel that these two products are truly complimentary.”

“Podcasting is empowering students from being consumers to producers of information,” said Tim Ridgway, VP of Marketing, Califone International, Inc. “In combination with RM Podium, users of the Califone MP3 Player can participate in and create activities easily and efficiently, including science projects, book reports, interviews, homework, school news, professional development training sessions, and more.”

RM Podium and the Califone MP3 Player are especially useful in special needs and ELL classrooms, where students may need additional reinforcement or teacher guidance outside the classroom. Recording a podcast in a language learning environment can illustrate to the teacher how well a student’s pronunciation, diction and understanding have progressed over time.

Visit http://www.rmeducation.com/podium/overview for more information about RM Podium and to download a free 30-day trial.

The easy-to-use MP3 Player includes dual headphone jacks – an industry first – making it ideal for learning centers, language labs and libraries. The company’s teacher-tested 8100-HP headphones are included with the MP3 Player, which is made with rugged ABS plastic for durability and classroom safety.

To order, contact a Califone dealer. For more information on the full line of Califone products designed for the education market, and safe for school and library use, call 1-800-722-0500, or visit www.califone.com to view and download the entire Califone catalog.

About RM Educational Software, Inc.
For over 35 years, RM Education has been a world-wide leader in developing outstanding educational tools, technology and services that engage students and inspire learning. RM Education is part of the RM Group, one of Europe’s largest and most respected suppliers of technology-based curriculum products for education. Founded in 1973 as a high technology startup by two colleagues at Oxford University, RM is a pioneer in the application of technology to enhance teaching and learning. Today, RM Education is a global company supplying educational products and services to thousands of schools in six different countries including the United States.

About Califone
Califone was founded in 1947 and continues to be a leader in the design, development and manufacturing of audiovisual and supplemental curriculum products for use in education, presentation and professional markets. The company offers a complete line of audio solutions, wireless systems and multimedia products for small, medium and large presentation needs. Califone serves millions of educators and children in the Pre-K through higher education school environments, and has expanded to serve business and industry, houses of worship, parks and recreation, and other presentation markets as well.

Tuesday, August 4, 2009

RM Announces New Digital Catalog

We are pleased to offer a new digital version of the 2009 RM Education Transforming the 21st Century Classroom catalog. Browse products with the familiar look and feel of the RM printed catalog. Interact with any product by zooming in or out, flip pages, and use the embedded hyperlinks to browse rmeducation.com. Requesting a quote is easy, just click on the product part number you are interested in receiving a quote on. When you are ready to submit your quote request click “Proceed to Checkout” and fill in your contact information. This new catalog is not a pdf and it does not require any additional software to download or use, but it does help us reduce our carbon footprint by using less paper to introduce our ever expanding line of products. View RM Education’s Digital Catalog now at: RM Education Digital Catalog Link